Article excerpt: The LEGO Group faced bankruptcy. The story of the company is one of success and perseverance under difficult circumstances. It is the tale of persistence and a never say die attitude. As author and business coach John Maxwell puts it: “The whole idea of motivation is a trap. Forget motivation. Just do it. Exercise, lose weight, test your blood sugar, or whatever. Do it without motivation. And then, guess what? After you start doing the thing, that’s when the motivation comes and makes it easy for you to keep on doing it.”
Keep posted to Aflatmajor.com to see the conclusion of this article. And if you missed it, check out Persistence pays off: 80 years of the LEGO Group Part 1.